Digital Marketing ROI Projection — John J. Buettgen FH & Mid Wisconsin Cremation
Digital Marketing ROI Projection
John J. Buettgen Funeral Home & Mid Wisconsin Cremation Society | 12-Month Model
Your Assumptions
Avg. Sale Amount
$3,200
$1,800
$10,000
Sales / Month (Months 1–6)
3
3
15
Months 7–12 apply a 25% growth target automatically
Monthly Snapshot
Plan Cost
$4,645
Phase 1 Revenue
$9,600
Phase 1 Net ROI
$4,955
Month 7+ Target Revenue
$12,000
Break-Even
Contracts Needed to Cover Cost
2
One cremation with memorial service at your average sale amount is all it takes to reach positive ROI for the month.
12-Month Revenue vs. Marketing Investment
Revenue
Marketing Cost
Net Profit Zone
6-Mo Revenue
$57,600
6-Mo Net
$29,730
12-Mo Net
$74,310